We are a beautiful online shop
Based out of Massachusetts.
About designer & founder REYNA LAY
Reyna Lay was born and raised in Houston, TX and currently resides in Massachusetts with her family. She is an Army veteran and an Army wife. She graduated Cum Laude in December 2014 with a Fashion Design and Product Development Honors Degree from the College of Business at Missouri State University. Reyna Lay was one of the 47 students who received their bachelor’s degree from both the Honors and the Business College. She was also honored with the Best Designer Award for her graduating class and the Senior Design Scholarship. Reyna is currently working on her degree in the Master of Liberal Arts in Extension Studies, Field of General Management at Harvard.
In her spare time, Reyna powerlifts within the RPS Powerlifting Federation. She has been weight training for 6 months and powerlifting for 5. She has competed in two powerlifting meets and has set two bench press world records in the 220 pound weight class. Her first meet she set a record of 215 pound bench press and took home a 1st place trophy. At her second meet, 8 weeks later, she set a record of 225 pounds in the bench press and took home another 1st place trophy. Her current meet totals are: 895 pounds in the classic raw category (meaning: no knee sleeves or wraps). She is set to compete at the CT State Powerlifting Championships at the end of June 2018, and was invitied to Nationals in September 2018.
Reyna Lay designs for the strong, confident, and fashionable woman and just currently finished her newest collection called the Pandora’s Box Collection for the Eleganza Fashion Show at Harvard University. Her love and passion for powerlifting has translated into her design world and she has begun working on a new collection called Barbells And Pizza (her two loves). Get excited and follow her on her instagram accounts:
About chief financial officer BOBBY LAY
Bobby Lay is from Texas and has been in the U.S. Army for 24 years. He manages the financial operations of the Reyna Lay brand and balances the creativity of the brand with the business of the company. Having vast expertise in business, numerous awards on his belt, and experience handling millions of dollars in his current job position, he is the perfect CFO to grow the Reyna Lay brand. Bobby’s main focus is in formulating the company’s future financial and marketing direction and supporting tactical business initiatives. He helps to develop and implement strategic business plans for the company and also manages all of the financial accounting operations of the brand.
Bobby Lay is also training for his first powerlifting competition in June 2018. He has found a need for clothing that fits the strength athlete perfectly and therefore has been helping with the design of the new line, Barbells & Pizza, and the future line: Rugged Warrior. Follow him on his IG account: @bobbydlayjr.
A bit about our passion
We work fervently to give you the best fitting, most stylish, custom made pieces for your closet.
Developing mood boards & sketches, this is where the team starts to visualise ideas & determine an appropriate strategy.
Sourcing fabrics and notions that come from the inspiration done in step 1. Research: the team creates new pieces and designs and moves on to searching for manufacturers and screen printers in order to make the ideas a reality. Some prototypes are made in house to ensure perfection.
The last step involves getting down to the gnitty gritty and making sure all of the garments and accessories we sell are of high quality, and have been meticulously made. We then ensure that they are shipped with the upmost efficiency, love, and care in order to bring amazing pieces to your door.
WeLovewhat we do and
we do it with Passion
Our pieces are unique and downright cool.
You won’t find them anywhere else.
Our garments are classic
and timeless. You can wear them
for many years to come.
If we could wake up and do
anything we wanted, this is what
we’d do. We are passionate about RLD.
Clothes & Accessories
RLD doesn’t just provide clothes,
we also carry accessories to
rock with that new, unique garment of yours.
Health & Fitness
We are powerlifting, strength athletes.
Our newest brands incorporate our
love for food, health, & fitness.
Forget fast fashion baby.
We create new pieces all the
time so you are never bored.