We are a beautiful online shop
Based out of Massachusetts.
About designer & founder REYNA LAY
Reyna Lay was born and raised in Houston, TX and currently resides in Massachusetts with her family. She is an Army veteran and an Army wife. She graduated Cum Laude in December 2014 with a Fashion Design and Product Development Honors Degree from the College of Business at Missouri State University. Reyna Lay was one of the 47 students who received their bachelor’s degree from both the Honors and the Business College. She was also honored with the Best Designer Award for her graduating class and the Senior Design Scholarship. Reyna is a degree candidate in the Master of Liberal Arts in Extension Studies, Field of General Management at Harvard and is working towards a graduate professional certificate in marketing management also.
Reyna Lay designs for the strong, confident, and fashionable woman and just currently finished her newest collection called the Pandora’s Box Collection for the Eleganza Fashion Show at Harvard University. She is also in the process of creating designs for the fashionable little girl and boy.
About chief financial officer BOBBY LAY
Bobby Lay is from Texas and has been in the U.S. Army for 20 years. He manages the financial operations of the Reyna Lay brand and balances the creativity of the brand with the business of the company. Having vast expertise in business, numerous awards on his belt, and experience handling millions of dollars in his current job position, he is the perfect CFO to grow the Reyna Lay brand. Bobby’s main focus is in formulating the company’s future financial direction and supporting tactical business initiatives. He helps to develop and implement strategic business plans for the company and also manages all of the financial accounting operations of the brand.
Bobby Lay is also currently pursuing a Ministerial Studies with Leadership Honors Diploma through Global University along with helping design and perfect the future Men’s line: Rugged Warrior.
A bit about our passion
We work fervently to give you the best fitting, most stylish, custom made pieces for your closet.
Developing mood boards & sketches, this is where the team starts to visualise ideas & determine an appropriate strategy.
Sourcing fabrics and notions that come from the inspiration done in step 1, research, the team creates new pieces and designs and moves on to creating new sewing patterns in order to make the ideas a reality.
The last step involves getting down to the gnitty gritty and sewing up all of the final pieces in order to create all of the amazing pieces you see in our meticulous, handcrafted shop.
WeLovewhat we do and
we do it with Passion
Our pieces are unique and downright cool.
You won’t find them anywhere else.
Our garments are classic
and timeless. You can wear them
for many years to come.
If we could wake up and do
anything we wanted, this is what
we’d do. We are passionate about RLD.
Clothes & Accessories
RLD doesn’t just provide clothes,
we also carry handmade accessories
to rock with that new, unique garment of yours.
So you want that dress in a size 6?
We’ve got you covered! Oh, you also want
it in purple & a size 22? No problem!
Forget fast fashion baby.
We create new pieces every
week so you are never bored.